Resources
The highest-value article per trade on pricing, quoting, and follow-up — plus a few general guides on getting found on Google.
How to price a cleaning job so you actually make money
A repeatable formula — base rate, job-type multiplier, add-ons, frequency discount, and a hard minimum — with a worked example.
Read more → CleaningThe follow-up email that turns cleaning quotes into booked jobs
A quote sent once and never followed up on loses jobs to silence, not price. The 3-message sequence that recovers them.
Read more → CleaningWhat to put in a cleaning service agreement
The sections it actually needs, and a real scenario of what goes wrong without one.
Read more → Lawn CareHow to price a lawn care job so you actually make money
Rate per 1,000 sq ft, a service-type multiplier, add-ons, a frequency discount, and a hard minimum.
Read more → Lawn CareThe follow-up email that turns lawn care quotes into booked jobs
The 3-message sequence that recovers quotes lost to silence, not price.
Read more → Lawn CareWhat to put in a lawn care service agreement
The sections it actually needs, including the one about what's buried underground.
Read more → Pressure WashingHow to price a pressure washing job so you actually make money
A rate per 100 sq ft by surface type, flat add-ons, a contract discount, and a hard minimum.
Read more → Pressure WashingThe follow-up email that turns pressure washing quotes into booked jobs
The 3-message sequence that recovers quotes lost to silence, not price.
Read more → Pressure WashingWhat to put in a pressure washing service agreement
The pre-existing-condition clause that protects you when washing reveals damage it didn't cause.
Read more → RoofingHow to price a roofing job so you actually make money
Three different pricing paths for inspections, repairs, and full replacements.
Read more → RoofingThe follow-up email that turns roofing quotes into booked jobs
A respectful follow-up sequence for a big-ticket decision that takes longer to say yes to.
Read more → RoofingWhat to put in a roofing service agreement
Permits, the hidden-decking-damage clause, and the two-warranty distinction.
Read more → Foundation RepairHow to price a foundation repair job so you actually make money
Six pricing methods, one formula each, with real worked examples.
Read more → Foundation RepairThe follow-up email that gets foundation repair quotes answered
A homeowner with a cracked foundation is anxious, not indifferent — the sequence that gets a response.
Read more → Foundation RepairWhat to put in a foundation repair service agreement
Engineer involvement, ground-condition disclosures, and warranty limits.
Read more → FencingHow to price a fencing job so you actually make money
Material, height, gates, and removal, with real worked examples.
Read more → FencingThe follow-up email that gets fencing quotes answered
Spring and summer bring a rush of fence quotes — the sequence that gets a response.
Read more → FencingWhat to put in a fencing service agreement
Property lines, the 811 utility locate, HOA approval, and hidden obstructions.
Read more → Siding & WindowsHow to price a siding and windows job so you actually make money
Two pricing paths, real worked examples for both.
Read more → Siding & WindowsThe follow-up email that gets siding and window quotes answered
A whole-house job is a big decision — the follow-up sequence that gets a response.
Read more → Siding & WindowsWhat to put in a siding and windows service agreement
Lead-safe practices, hidden rot, and the two-warranty distinction.
Read more → SepticHow to price a septic job so you actually make money
Pump-outs, repairs, and new installs, with real worked examples.
Read more → SepticThe follow-up email that gets septic quotes answered
A new install is a major decision, and a backup call is urgent — the sequence for both.
Read more → SepticWhat to put in a septic service agreement
Permits, perc test scope changes, and pre-existing field failure.
Read more → PoolsHow to price a pool installation job so you actually make money
Type and size drive the price, with real worked examples.
Read more → PoolsThe follow-up email that gets pool quotes answered
Nobody signs off on a pool from a single message — the sequence that gets a response.
Read more → PoolsWhat to put in a pool construction service agreement
Permits, excavation scope changes, and a milestone payment schedule.
Read more → GeneralHow to tell whether your Google Ads agency is doing anything
Five specific things to ask for. If an agency can't produce them within a day, that tells you what you need to know.
Read more → GeneralThe 12 negative keywords every home-service Google Ads account needs on day one
A real starter list, with the reasoning behind each one.
Read more → GeneralWhat a home-service landing page must contain to earn a phone call
What has to be above the fold, and why.
Read more → GeneralHow much should a home service business spend on Google Ads?
A rough, honest floor — and what to do below it.
Read more → GeneralSpeed to lead: why the first callback wins the job
Why response time matters more than almost anything else in home services.
Read more →