A page-by-page audit checklist against specific conversion-copy principles, so you can diagnose why your website isn’t converting instead of just guessing.
A page-by-page audit against real conversion-copy principles gives you something concrete to check, instead of trying to self-diagnose what's wrong.
Backed by a 30-day money-back guarantee. If it is not useful, we will refund it, no questions asked.
When a website isn’t converting, the copy is often the problem, but copy problems are hard to self-diagnose without a structured framework; ‘does this sound good to me’ isn’t the same question as ‘does this convert.’
This checklist walks through your homepage, product or service pages, and trust signals against specific conversion-copy principles: does your homepage state who you help and the next step within the first screen, does each page lead with outcome over features, and are trust elements visible near your calls to action instead of buried on a separate page.
We built this after noticing most ‘improve your website copy’ advice is too general to actually apply page by page. A structured, page-by-page audit is what turns advice into action.
— DaveWays
Separate audit sections for homepage, product/service pages, and trust signals.
Concrete yes/no checks, not general advice to ‘improve your copy.’
Find the specific problem yourself before hiring a copywriter or agency.
Do I need a copywriting background to use this?
No, it’s a structured checklist of specific things to check, not a copywriting course.
Does this cover SEO too?
No, this is focused specifically on conversion copy, not search optimization.
How long does a full audit take?
Most owners complete it for a small site in under an hour.
Website Copy Audit Checklist (Free Preview) — download a condensed version free, no purchase required, to see if it's a fit before you buy.
Website Copy Audit Checklist is $12.99 USD, one-time payment, instant delivery, no subscription. Covered by our 30-day money-back guarantee. See our refund policy and terms.
