Trade show prep tasks get missed under deadline pressure without a master checklist.
A timeline working backward from the event date keeps logistics and lead-capture on track, instead of scrambling under deadline pressure.
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Booth logistics, materials, staffing, and lead capture all have their own deadlines running in parallel, and when they're tracked in someone's head instead of one list, something slips as the date gets close.
Working backward from the event date, confirm booth space and travel 6-8 weeks out, finalize materials and brief your team 2-4 weeks out, execute with a day-of kit during event week, then follow up with every captured lead within 48 hours — the step most exhibitors let slip.
We built this after noticing most event checklists stop at the booth and skip the follow-up, which is usually where the actual return on the event gets won or lost.
— DaveWays
A timeline working backward from the event date, not a flat undated list.
Booth prep and your lead-capture method planned together, not as an afterthought.
A dedicated post-event step for the 48-hour follow-up window most exhibitors miss.
Does this cover virtual events too?
It's built around a physical booth and in-person logistics; some sections won't apply to a fully virtual event.
Can multiple team members use it together?
Yes, assign specific rows or sections to different team members for booth coverage and prep tasks.
What if my event timeline is shorter than 8 weeks?
Start at whichever week-out section matches your timeline and compress the earlier steps.
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Trade Show / Event Prep Checklist (Free Preview) — download a condensed version free, no purchase required, to see if it's a fit before you buy.
Trade Show / Event Prep Checklist is $14.99 USD, one-time payment, instant delivery, no subscription. Covered by our 30-day money-back guarantee. See our refund policy and terms.
