PR outreach gets sent once with no follow-up system, wasting most pitch opportunities.
Tracking pitch status and follow-up timing per outlet turns a one-off pitch into a real system, so opportunities stop getting wasted.
Backed by a 30-day money-back guarantee. If it is not useful, we will refund it, no questions asked.
Most pitches that don't land aren't dead — they just never got a follow-up, because there was no system flagging that seven days had passed with no response.
Research each journalist's actual beat before pitching, log your specific pitch angle so you remember what you offered when you follow up, and the sheet automatically flags any pitch with no response after 7 days so warm opportunities don't quietly go cold.
We built this after noticing most PR outreach is a single email into the void, with no system tracking which pitches are actually still warm.
— DaveWays
The sheet flags any pitch with no response after 7 days, calculated automatically from your pitch date.
A beat/topic field keeps every pitch aimed at the right journalist instead of a generic blast.
Track outcomes over time to see which pitch angles and outlets convert to real coverage.
Does it find journalist contacts for me?
No, it tracks outreach once you have contacts; finding the right journalist is still on you.
How is the 7-day flag calculated?
From your logged pitch date to today, automatically, so you always see which pitches are due for a follow-up.
Can I track multiple pitches to the same outlet?
Yes, log each pitch as its own row, even to the same journalist or outlet.
Want the rest of the set? The Digital Marketing Complete Bundle includes this product plus every other Digital Marketing tool, for less than the price of buying them apart.
Press & PR Outreach Tracker (Free Preview) — download a condensed version free, no purchase required, to see if it's a fit before you buy.
Press & PR Outreach Tracker is $14.99 USD, one-time payment, instant delivery, no subscription. Covered by our 30-day money-back guarantee. See our refund policy and terms.