Ad budgets get allocated by gut feel without tracking which campaigns actually justify more spend.
Reallocating budget from flagged underperformers to what's actually working replaces spending by gut feel.
Backed by a 30-day money-back guarantee. If it is not useful, we will refund it, no questions asked.
Most small businesses running Facebook and Instagram ads split spend across campaigns by habit, or by which one "feels" like it's working, without ever calculating which campaigns actually earn more budget.
This spreadsheet logs every campaign's weekly budget, platform, spend, and conversions, then calculates cost per conversion automatically and flags each campaign against your own performance thresholds, so you can shift budget from Weak-flagged campaigns to Strong-flagged ones instead of splitting spend evenly.
We built this after seeing how many small ad budgets get spread evenly across campaigns out of habit, even after the data makes it obvious which ones deserve more.
— DaveWays
Weak and Strong performance flags are calculated automatically from your own cost-per-conversion thresholds.
Track budget, spend, and conversions for every active campaign in one place.
Adjust what counts as "strong" performance in the formulas as your typical cost-per-conversion target changes.
Does this connect directly to Facebook or Instagram Ads Manager?
No, you log spend and conversions from your ads platform each week; the sheet handles the calculations.
Does it work for platforms other than Facebook/Instagram?
Yes, it works for any paid social platform where you can pull weekly spend and conversion numbers.
Can I set my own definition of "strong" performance?
Yes, the performance thresholds are formulas you can adjust to match your own cost-per-conversion targets.
Paid Social Ad Budget Planner (Free Preview) — download a condensed version free, no purchase required, to see if it's a fit before you buy.
Want the rest of the set? The Digital Marketing Complete Bundle includes this product plus every other Digital Marketing tool, for less than the price of buying them apart.
Paid Social Ad Budget Planner is $16.99 USD, one-time payment, instant delivery, no subscription. Covered by our 30-day money-back guarantee. See our refund policy and terms.
