Marketing budgets get split evenly across channels instead of by tracked return.
Allocating budget by tracked return, not an even split, means the channels that actually work get more of the money.
Backed by a 30-day money-back guarantee. If it is not useful, we will refund it, no questions asked.
Splitting a marketing budget evenly across channels feels fair, but it means underperforming channels keep getting funded at the same rate as your best ones, out of habit rather than tracked return.
List every marketing channel you're currently spending on, with monthly budget and revenue you can reasonably attribute to it, and the sheet calculates ROI per channel and recommends an action automatically using your own thresholds. Reallocate budget from Reduce or Pause channels to Increase-flagged channels each planning cycle, and adjust the ROI thresholds in the formulas if your typical margins mean a different ROI counts as "good" for your business. Revisit monthly, since channel performance shifts and last quarter's winner isn't guaranteed to stay the winner.
We built this after noticing marketing budgets often get split evenly simply because nobody's tracking ROI per channel closely enough to justify moving the money. Once the numbers are visible, reallocating gets easy.
— DaveWays
See which channels are actually earning their budget, not just guessing.
Based on your own thresholds, not a generic rule.
Move budget from underperformers to what's actually working.
How many channels can I track?
The sheet isn't capped; add as many marketing channels as you're currently spending on.
Can I change what counts as a "good" ROI?
Yes, the ROI thresholds are adjustable in the formulas to match your business's typical margins.
Does it pull ad platform data automatically?
No, you enter your own budget and attributed revenue numbers; it doesn't connect to ad platforms.
Want the rest of the set? The Digital Marketing Complete Bundle includes this product plus every other Digital Marketing tool, for less than the price of buying them apart.
Marketing Budget Allocation Planner (Free Preview) — download a condensed version free, no purchase required, to see if it's a fit before you buy.
Marketing Budget Allocation Planner is $16.99 USD, one-time payment, instant delivery, no subscription. Covered by our 30-day money-back guarantee. See our refund policy and terms.
