Combines a content calendar and an outreach tracker in one weekly system, so posting and networking finally happen together instead of on separate to-do lists.
Combining content and outreach in one weekly plan means growth stops depending on posting alone.
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LinkedIn growth needs both content posting and active networking, but most planners treat them as two separate efforts, which means one usually gets dropped. This planner puts a content topic and a specific outreach contact on the same weekly row, so both get equal attention.
Plan one content post topic per week alongside a specific person or two to reach out to that same week. Track post status separately from outreach status, since they're different workflows that both need follow-through, and set a follow-up date for every outreach contact so warm conversations don't go cold. Review weekly to see whether you're actually posting consistently and following up, not just sending first messages.
We built this after noticing that most LinkedIn advice splits into ‘post consistently’ content and ‘network strategically’ outreach, as if they're unrelated. They compound each other: a good post gets you noticed, and a follow-up turns that notice into an actual conversation.
— DaveWays
Posting and networking get planned together, so neither one quietly gets dropped.
Every outreach contact gets a follow-up date, so warm conversations don't go cold from being forgotten.
See at a glance whether you're actually posting and following up, or just intending to.
How many posts or outreach contacts per week does this expect?
As many or as few as you plan; one post and one or two contacts per week is a realistic starting cadence for most people.
What happens to contacts who don't respond?
Follow up up to twice, then revisit them: either try a different angle or let them go, exactly as the weekly review section prompts.
Is this specific to job searching or business development?
It works for either; the content-and-outreach structure applies whether you're networking for a job search, sales, or general career growth.
LinkedIn Content & Networking Planner (Free Preview) — download a condensed version free, no purchase required, to see if it's a fit before you buy.
LinkedIn Content & Networking Planner is $14.99 USD, one-time payment, instant delivery, no subscription. Covered by our 30-day money-back guarantee. See our refund policy and terms.
