Log a real hypothesis before every test, and build a reusable learnings log instead of re-testing things you already know.
Logging hypothesis, variant, and result per test means what you learn actually carries into the next test, instead of getting forgotten or repeated.
Backed by a 30-day money-back guarantee. If it is not useful, we will refund it, no questions asked.
Most A/B tests get run, a winner gets picked, and the learning disappears, so teams end up re-testing the same ideas months later. This tracker fixes that by making the hypothesis and the learning the point, not just the winner. Write your hypothesis before launching, what you believe will happen and why, so you can evaluate the result against a real prediction, not just eyeball a chart.
Describe both variants specifically enough that you could recreate the test later, and log start and end dates so you know how long each test actually ran (calling a winner too early is one of the most common A/B testing mistakes). Every test gets a winner, conversion lift, and a one-line learning recorded, win or lose, losing tests teach you just as much as winners do.
We built this after noticing how often marketing teams re-run tests they've technically already done, just because nobody wrote down what they learned the first time.
— DaveWays
Every test starts with a written prediction, so results get evaluated against something real, not just picked by eye.
One-line learnings recorded for every test, win or lose, so past results actually inform future tests.
Start and end dates tracked per test, a built-in check against the most common A/B testing mistake.
Does this run the actual A/B test?
No, this tracks hypothesis, variants, and results for tests you run through your existing testing tool or platform.
How many tests can I log?
Add as many rows as you need; the sheet is built to grow into a running learnings log over time.
What counts as calling a winner too early?
Ending a test before it reaches a reliable sample size or full business cycle (e.g. a full week including weekends); track your start and end dates to avoid this.
Landing Page A/B Test Tracker (Free Preview) — download a condensed version free, no purchase required, to see if it's a fit before you buy.
Landing Page A/B Test Tracker is $14.99 USD, one-time payment, instant delivery, no subscription. Covered by our 30-day money-back guarantee. See our refund policy and terms.
