Digital Marketing product
Google Ads Launch Kit
Most Ad Budgets Are Lost In The First Week. This Is The Week Before.
Google will happily spend your money on searches that were never going to buy. This kit is the pre-launch pass that stops that: define the offer, separate buyers from browsers, write ads that repel the wrong click, audit the page the click lands on, and set the guardrails before a single dollar moves. It ends with a first-7-day review sheet so week one produces a decision instead of a panic.
Defining the offer and setting guardrails before a dollar moves means your first week produces a real decision instead of a panic.
✓ Refund requests accepted within 30 calendar days of purchase via support@daveways.com. Refund Policy
Secure checkout by PaddleInstant digital delivery30-day money-back guaranteeOne-time payment, no subscription
Real preview
See Exactly What You'll Get
An actual screenshot of the Google Ads Launch Kit workbook you download — not a mockup.
What's included
Files And Tools Inside
- Campaign brief — goal, monthly budget, target location, and target audience
- Keyword intent map — 8 rows to log keyword, intent (info/compare/buy), match type, and estimated CPC
- Negative keyword vault — a 6-row fillable table to log negative keywords and why you're excluding them
- Ad copy builder — 3 headline fields (30-character limit) and 2 description fields (90-character limit), matching real Google Ads RSA limits
- Landing page audit — a 5-point pre-launch checklist (headline match, clear CTA, load speed, trust signals, conversion tracking)
- First-7-day review — a 7-day spend/clicks/conversions log with automatic CPC and CPA calculations
- Free lifetime updates
Who it is for
Best Fit
Small business owners, freelancers, and in-house marketers about to run their first serious search campaign, or restart one that quietly burned a budget. Most useful if you already have an offer that converts somewhere else and now want to buy traffic to it.
Checkout is one-time, processed by Paddle, with instant digital delivery after successful payment.
FAQ
Questions Before Checkout
Do I need a Google Ads account before buying?
No. This is the work you do before opening the account. If you already have a campaign running, use the landing page audit and negative keyword vault first — that is usually where the waste is.
Will this get me cheaper clicks?
It is not a bidding tool and it will not touch your account. It reduces waste by keeping the wrong searchers out and making sure the page can convert the right ones.
Is the negative keyword list safe to paste in?
Scan each category and delete anything that describes a real customer of yours first. "Size chart" is waste for a consultant and a buying signal for an apparel store.
What if my budget is small?
The worked example runs at $20/day. The kit is built around a $140 seven-day test with a defined pause threshold, precisely because small budgets punish vagueness hardest.
Is this a course?
No. It is a workbook you fill in. There are no videos and no login — you print it or fill it in on a tablet.
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Disclaimer
Organisational and educational tool only. Not affiliated with or endorsed by Google. Ad results are not guaranteed and depend on your offer, market, and execution.