See subscriber count, open rate, and growth source together in one trend view, instead of piecing it together across platform dashboards.
One trend view for subscribers, opens, and growth source replaces checking three different dashboards to answer whether it's working.
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Most email platforms show you subscriber count in one place, open rate in another, and growth source somewhere else entirely, so seeing the real trend means checking three dashboards and doing your own math. This tracker consolidates all three into one running log.
Log total subscribers weekly, plus new subscribers and unsubscribes separately so churn is visible, not just net growth. The sheet calculates net growth automatically each period. Track open rate, click rate, and growth source alongside subscriber count so you can see which channels bring subscribers who actually engage, not just sign up and go quiet.
We built this because 'subscribers went up' isn't the same as 'the newsletter is healthy.' Rising subscriber count with falling open rate is a real warning sign, and you'd never catch it checking one dashboard at a time.
— DaveWays
Subscriber count, open rate, click rate, and growth source logged together in a single sheet.
New subscribers and unsubscribes tracked separately, so you see real churn, not just a net number.
Rising subscribers with falling engagement shows up immediately in the trend, instead of going unnoticed for months.
Does this connect directly to my email platform?
No, you enter numbers from your platform's dashboard weekly; it's a lightweight tracker, not an API integration.
Can I track multiple lead sources?
Yes, the growth source column is freeform, log however many channels you use (social, referral, ads, etc.).
How often should I update it?
Weekly is ideal for most newsletters, or after each send if you publish less frequently.
Email Newsletter Growth Tracker (Free Preview) — download a condensed version free, no purchase required, to see if it's a fit before you buy.
Email Newsletter Growth Tracker is $12.99 USD, one-time payment, instant delivery, no subscription. Covered by our 30-day money-back guarantee. See our refund policy and terms.
