Emails landing in spam is usually a fixable technical problem that never gets diagnosed.
A plain-language SPF, DKIM, and DMARC checklist lets you actually find and fix why emails land in spam, without needing an IT department.
Backed by a 30-day money-back guarantee. If it is not useful, we will refund it, no questions asked.
Open rates quietly drop, and the instinct is to blame subject lines or send times, when the real cause is often a missing or misconfigured authentication record that's been silently hurting deliverability for months.
This checklist walks through SPF, DKIM, and DMARC setup in plain language, list hygiene habits that protect your sender reputation, content and send-pattern red flags to avoid, and how to actually monitor your reputation instead of just your open rate.
We built this after noticing most deliverability advice assumes an IT background. This one is written for the small business or creator sending their own email.
— DaveWays
Authentication setup is checked first, since it's the most common actual cause of spam-folder placement.
List hygiene habits that keep your domain's reputation clean over time, not just for one send.
Learn to check inbox placement directly instead of relying on open rate alone.
Do I need to be technical to use this?
No, it's written in plain language for non-technical senders, with guidance on where to check each setting.
Does it cover a specific email platform?
No, the authentication and hygiene concepts apply across any email service provider.
How often should I check my sender reputation?
Check it monthly, or immediately after any noticeable drop in open rates or engagement.
Want the rest of the set? The Digital Marketing Complete Bundle includes this product plus every other Digital Marketing tool, for less than the price of buying them apart.
Email Deliverability & Sender Reputation Checklist (Free Preview) — download a condensed version free, no purchase required, to see if it's a fit before you buy.
Email Deliverability & Sender Reputation Checklist is $12.99 USD, one-time payment, instant delivery, no subscription. Covered by our 30-day money-back guarantee. See our refund policy and terms.
