Marketing efforts get scattered across channels without understanding where customers actually drop off.
Mapping the actual path stage by stage shows you exactly where customers drop off, so you know which one thing to fix first.
Backed by a 30-day money-back guarantee. If it is not useful, we will refund it, no questions asked.
Marketing effort spread across content, ads, and social without a clear map of the customer's actual path to purchase means it's easy to keep polishing stages that were never the problem while the real drop-off point stays untouched.
This guide walks through three stages: awareness to interest, interest to consideration, and consideration to purchase, each explained on its own page, plus one blank comparison grid at the end to note your actual conversion data (or your best estimate) across all three stages and find the single largest drop-off, so you can fix that one stage before optimizing everything else.
We built this after noticing marketing effort tends to go toward whatever's easiest to tweak, not necessarily where customers are actually dropping off. Mapping the stages first changes where the effort goes.
— DaveWays
See the path from awareness to purchase broken into three concrete stages.
A blank comparison grid to line up your numbers across stages and spot where customers actually leave.
Focus effort on the one stage losing the most customers first.
Do I need existing analytics data to use this?
No, use your actual data if you have it, or your best estimates if you don't.
Does it work for both online and in-person businesses?
Yes, the three stages apply to any path from awareness to purchase.
What if my funnel has more than 3 stages?
Adapt the worksheet or add rows; the 3-stage structure covers the core path most businesses share.
Want the rest of the set? The Digital Marketing Complete Bundle includes this product plus every other Digital Marketing tool, for less than the price of buying them apart.
Customer Journey Mapping Worksheet (Free Preview) — download a condensed version free, no purchase required, to see if it's a fit before you buy.
Customer Journey Mapping Worksheet is $14.99 USD, one-time payment, instant delivery, no subscription. Covered by our 30-day money-back guarantee. See our refund policy and terms.
