A fill-in-the-blank brand voice guide covering tone, phrases to use and avoid, and voice by channel, built for solo owners, not agency-scale brand books.
Filling in one voice guide once means your marketing sounds like the same brand everywhere, instead of different on every channel.
Backed by a 30-day money-back guarantee. If it is not useful, we will refund it, no questions asked.
Without a documented brand voice, marketing copy ends up sounding like it was written by different people, because on a given day it often was: you, a freelancer, and an AI writing tool, none of whom know what ‘your brand’s voice’ is supposed to mean.
This template has you pin down 3 specific tone words, list concrete phrases to use and avoid (not abstract adjectives), and note how that core voice flexes slightly by channel, built for a solo owner to fill out in one sitting, not an agency-scale brand book.
We built this after noticing most brand voice guides are too abstract to actually use when you’re writing copy at 9pm. Concrete phrases to use and avoid beat tone adjectives every time.
— DaveWays
Specific phrases to use and avoid, not just tone adjectives nobody can apply consistently.
A fill-in-the-blank format sized for one person, not an agency-scale brand book.
Covers how your voice flexes slightly across social, email, and web while staying recognizably the same brand.
Do I need design or branding experience?
No, this is a messaging and voice template, not a visual brand guide.
Can I share this with a freelance copywriter?
Yes, that’s one of its main uses; hand it off so their copy matches your voice.
How long does it take to fill out?
Most owners complete it in one sitting, roughly 30–45 minutes.
Brand Voice & Messaging Guide Template (Free Preview) — download a condensed version free, no purchase required, to see if it's a fit before you buy.
Brand Voice & Messaging Guide Template is $14.99 USD, one-time payment, instant delivery, no subscription. Covered by our 30-day money-back guarantee. See our refund policy and terms.
